THE STORY BEHIND THE AXE
Baden Sports is the company behind the AXE™ bat line. We are a small, family-owned company that has been in the sporting goods business since 1979. We have always prided ourselves on being at the forefront of innovation, constantly looking for ways to improve the athlete's experience. Baden developed the first women's sized basketball, the first all-weather baseball, and hundreds of other technologies that have benefited players at each level in all sports.
In 2009, a man named Bruce Leinert came to us with his idea to change the way bats are made. A lifelong baseball fan, Bruce was out in the woods one day chopping wood when he noticed how accurately he was able to swing it. The handle fit naturally in his hand, unlike a baseball bat with its circular knob. He asked himself, what good does the traditional bat handle do for hitters? Could he get a better grip on a bat, and make it easier to swing, if it had some of the features of an axe handle? Bruce set to work building prototypes and devising ways to shape bat handles for a more comfortable and efficient swing, transforming the knob so that it did not dig into a batter’s hand. Bruce filed a patent application in 2007, and that's when he connected with Baden.